We make a significant effort to ensure that advertisements on Car.gr are displayed with full transparency, legitimacy and fulfill the advertiser's objectives with full respect to other advertisers who are also displayed on the website.
For this reason, we have established the following advertising policies with the primary purpose of ensuring a positive user experience. At the same time, the following policies prohibit content that could either harm users or advertisers on Car.gr.
These policies are divided into 3 categories:
All advertisements are controlled by artificial intelligence and some of them are controlled by an authorized employee to avoid policy violations.
For content that violates these policies, we take action even if it requires rejecting a specific ad that violates the rules, and we have the absolute freedom to remove an account that systematically tries to violate the rules. It is also at Car.gr's discretion to completely ban a particular user or users from the advertising platform.
If an advertisement has been rejected you will have to create it from scratch as it means that it violates an advertising policy.
We strictly prohibit the promotion or sale of products that use trademarks or logos that are similar or nearly identical to trademarks of other products. In the event of infringement by an advertiser please contact us here. This policy applies to both your advertisement and the landing page to which it links.
We strive to ensure that our users remain safe and therefore we expressly prohibit the advertising of products or services that may cause injury, harm or damage.
Products whose display is prohibited:
It is not allowed to promote or sell products that may lead to unethical behaviour. Such products may include advice or instructions on digital criminal activities such as hacking or services designed to fake traffic to advertisements or websites.
The content of advertisements must be distinguished for respect for others and with respect for each individual. For this reason we make every effort to avoid displaying content that may offend some users. Therefore, advertisements that promote hatred, intolerance, discrimination based on personal characteristics such as race, nationality, origin, religion, age, gender, sexual orientation, marital status, family status, health status and violence are prohibited. This includes advertisements which contain profanity or other inappropriate content.
At Car.gr we seek to ensure that advertisements are timely, varied, relevant and safe for users. We strive to prevent advertisers from using ads, content or destinations that seek to mislead or circumvent the verification process.
Examples of advertising abuse:
The respect and security of our users' personal data is a top priority. Advertisers do not have access to personal data but only have the possibility of targeting audiences with specific characteristics, such as the category of visit, brand, etc. but without the possibility of identifying specific persons.
In this context, advertisers commit that the personal data they derive from their own landing pages are used with great care and always with respect.
The trust of our users in the advertisements that appear on Car.gr is of vital importance to us. We make every effort to ensure that advertisements provide a clear and complete description of the products, services or businesses they promote and all the necessary information required. We do not allow the use of advertisements or destinations that seek to mislead users by omitting important product information or providing misleading information or have false content.
Examples of misleading description:
As part of the implementation of the advertising policies on Car.gr, the display of advertisements is prohibited or restricted.
It is at the discretion of Car.gr to accept, restrict or not to display a campaign by the advertiser for the following:
We aim to showcase ads that capture the interest of users while creating an easy interaction. To achieve this we have established specific guidelines for creating ads. At the same time, we have established technical specifications that simplify the use of the advertising media we offer so that users and advertisers benefit from them.
In order to ensure a superior user experience, Car.gr sets high standards for advertisements, content and landing pages. Only advertisements that are presented in a professional manner and direct to relevant content are allowed.
Indicative examples of advertisements which do not comply with this purpose:
We want Car.gr users to enjoy a pleasant experience when interacting with the ads. Therefore, landing pages should be easy to use, functional and in any case useful.
Some examples of bad practices are the following:
Advertisers must contribute to the functionality of the advertisements and follow the technical requirements to achieve clarity.
At Car.gr we provide the opportunity for businesses, regardless of size, to promote their products and services. Our aim is to help them reach potential and existing customers. It is important that each advertiser complies with and familiarises themselves with the advertising policy so that they meet Car.gr's quality standard. In case of multiple repeated violations of the policy and terms of advertising, it is at the discretion of Car.gr to suspend or exclude a specific user from the advertising system or from the website in general.
At the same time, Car.gr requires advertisers to comply with all applicable laws and regulations that govern Greek law.
Ads undergo an evaluation process to ensure that they comply with our advertising terms and policies. The majority of these ads are assessed within 2 working days or 48 hours.
Your ad from the moment of its creation can have one of the following states which reflects its current state.
Draft: Advertising that has been temporarily stored for further processing in the futureν.
Pending: Advertisement which has completed its creation and has been sent to the administrator for review.
Approved: Advertisement which has been approved by the administrator and has started to be shown to Car.gr users.
Rejected: Advertisement that has been rejected by the administrator as it violates one or more of the terms of use.
Replaced: Advertisement which has been replaced with some new one and the new one has already been approved. (The current status is used for reporting purposes of the advertisement)
Advertisers on Car.gr have the ability to add ads using specific templates or by uploading their own creations. The types of files that are accepted are .jpeg, .png, .gif. In each advertising space there are specific restrictions on the size of the creative as defined in the appendix.
In order to be able to advertise in all possible spaces the advertiser must have uploaded their creative in all dimensions as defined in the appendix. Otherwise his advertisement will only be able to appear in the spaces for which he has added creative.
Targeting the audience that the stakeholder wants to reach is done in two ways.
At the same time, in case of targeting a specific category or brand-company then its advertising will not be included in the general category targets as defined in the Annex.
In case your targeting is very specific you may not spend the entire daily budget you have set. In this case you are not wasting any money as you will be able to spend it either on another campaign or extend the implementation time of your campaign.
The pricing of advertisements is in accordance with the current price list and may vary from time to time or according to the current commercial policy of the company. To be eligible to advertise on Car.gr you will need to have a sufficient balance in your Car.gr wallet
Adding funds to your wallet can be done using a debit or credit card and the mediation of Stripe. Once added, the money is added to your account and there is no possibility of returning it.
The advertiser has a period of 14 calendar days to withdraw from the contract, without reason or charge, starting from the date of signing the contract which takes place with the express acceptance of the terms & conditions, at the time of payment. The advertiser expressly and unconditionally accepts that if the public reproduction or downloading of the advertisement has started, then he/she automatically loses the right of withdrawal. For the exercise of the right of withdrawal you can contact: support@car.gr
In relation to the receipt of advertising services from Car.gr, the advertiser is liable to pay 2% tax on the net value of the document. The tax is paid to the EDOEAP insurance fund. (Information on EDOEAP).
Advertisements are charged according to the current price list.
In the Ads dashboard you can find the following:
Important note: Billing is based on active views.
Search top of the list (Desktop)
970 x 250 or 728 x 90
Search bottom of the list (Desktop)
970 x 250 or 728 x 90
Search top of the gallery (Desktop)
300 x 250
Search left side below (Desktop)
300 x 250
Search right side below (Desktop)
300 x 250
Search top of list (Mobile Device)
300 x 250
Search center of the list (Mobile Device)
300 x 250
Search bottom of the list (Mobile Device)
300 x 250
Classified View right side (Desktop)
300 x 250
Classified View below details (Mobile Device)
320 x 100
Homepage sidebar menu (Desktop)
300 x 250
Homepage centered (Mobile Device)
320 x 100
ALl categories centered (Desktop)
728 x 90 or 970 x 250
Search | 1.Search, top of the list
(Desktop)
2.Search, bottom of the list
(Desktop)
3.Search, top of the gallery
(Desktop)
4.Search, left side below
(Desktop)
5.Search, right side below
(Desktop)
6.Search, top of list
(Mobile Device)
7.Search, center of the list
(Mobile Device)
8.Search, bottom of the list
(Mobile Device)
|
Classified View | 9.Classified View, right side
(Desktop)
10.Classified View, below details
(Mobile Device)
|
General | 11.Homepage, sidebar menu
(Desktop)
12.Homepage, centered
(Mobile Device)
13.ALl categories, centered
(Desktop)
|